Dr. Stephen L. Goldstein
Author / Consultant
Translated by Araceli (Angie) Wright
email: trendsman@aol.com
The successful fundraisers are not limited to borrow money
The successful fundraising is not only ask for money. If so, anyone could do it and everyone would be successful. It would be only a matter of saying, "Here I am. Represent a just cause. Please help." Point.
In fundraising, as business, the money goes after the big ideas. Thought rules the world, it puts everything in motion. A Mother Teresa's consuming desire to help the poor. President John F. Kennedy energized the world when he declared that the United States would put a man on the moon. Dr. Martin Luther King Jr. inspired millions of people when he led the civil rights movement in the United States.
However, such a passionate devotion to a cause or purpose is not reserved exclusively for the famous and powerful. The owner of an organic food store may sincerely believe that is helping to improve the quality of life for its customers. Researcher a medical technology company may be committed to the development of diagnostic and noninvasive therapy, because they are interested in the welfare of the people. A teacher may be consumed by the desire to find a way to teach autistic children how to communicate.
As a fundraiser, you also must have or must find a purpose that has soul and heart. What should consume a "burning desire" to change something in the world for the better. You will recognize it when I see and feel. This will become your reason for being. Feel a sensation similar to "aha." You can not imagine doing anything else.
Having a "burning desire" does not mean being emotional, unrealistic or effusive. Unable to attack windmills and hoping for much. You also need to be realistic. The most successful fundraising efforts are a mixture of the idealistic and inspirational to the pragmatic and feasible. Must have vision, promise and scope, but must appear to be achievable. Then you inspire, impress and encourage others to believe that they too can make a difference in the world to contribute to their cause.
Too often in the daily search for funds, the collectors forget or take for granted the original idea that gave inspiration to his purpose or project, and focus only ask for money. Too often, having repeated the same message over and over again, assume that potential donors know and what merits of their cause. They forget to connect the dots to present a case that is captivating.
Sometimes an idea is born as a "burning desire" to become extinct over time and have to re-ignite. Be flexible. Be willing to start again from the most fundamental. Where there is heart, there can be no success. Are sure to feed the flames of his "burning desire" before asking for money to anyone or be disappointing yourself and your worthy cause.
You should be able to express his "burning desire" in a single, well-constructed sentence. Those who read it should be able to immediately grasp the merits of its purpose. If you work for a nonprofit organization or has a "burning desire" for those who want to raise money, try to express in one sentence. Send it to me via email and I'll give a rating from 1 to 10.
Send comments and questions about fundraising Stephen Goldstein, a: trendsman@aol.com. Goldstein is the author of 30 Days to Successful Fundraising ("30 Days to raise funds successfully") and www.fundraisingguru.blogspot.com. #
