The Guru in the Collection Stephen L.
Funds Goldstein
Author / Consultant
Translated by Araceli (Angie) Wright
E-mail: trendsman@aol.com
Turn the cycle of fundraising
The successful recovery is cyclical. His current campaign begins where the last ended. Think of the hands of a clock. His fund-raising cycle must pass through four stages and twelve steps, beginning and ending at 12.
Phase 1 - Research
Step # 1 (12:00 to 1:00): Examine the analysis of all previous fundraising campaigns that your organization has done. Is it worth the amount collected on time, energy and money invested? If you are starting something new, try to find the relationship between effort expended and the results of a project that resembles yours.
Step # 2 (1:00 to 2:00): Consider what products and programs will need in the near future those people to whom you are attending or plan to attend. Ask potential donors how much they would be willing to support such products or programs. Avoid preconceived notions and truisms of yesterday. Look for new responses to the question: What will "sell" short and long term?
Step # 3 (2:00 to 3:00): If you already have an established project, be ruthless in the light of what is found in steps # 1 and # 2. Consider changing or discarding existing campaigns, or offer something new. Do not change just for change, but does not stagnate in the past.
Phase 2 - Strategy
Step # 4 (3:00 to 4:00): Based on his research of Phase 1, make a comparison between the kind of program to which you aspire and donor priorities. Are they right? Are you willing to make some changes? How flexible is set to be-o perhaps it can be?
Step # 5 (4:00 to 5:00): Build your program plan.
Step # 6 (5:00 to 6:00): Identify those you think can help you reach potential donors. Decide who are the more willing they are to support it, and then commit to how they are going to attend. Make a draft of their plan. Obtain accurate data on how to contact potential donors: physical and electronic address, and telephone and fax. Trace your public relations strategy, the media will use to create awareness of their campaign.
Phase 3 - Implementation
Step # 7 (6:00 to 7:00): Share the draft plan with key people to support them, and to reconfirm what help you will provide.
Step # 8 (7:00-8:00): Realise your plan on paper. Do it in accordance with the scope of his project as short as a single page or as detailed as a printed brochure.
# 9 (8:00-9:00): Let go! Get your plan to the donors. Set individual visits with potential major donors. Disclosed on his campaign advertising, updating it as receipt of contributions.
Phase 4 - Evaluation
Step # 10 (9:00-10:00): Gather data. For example, find why certain prospects were not helped or not as much as they could. Do you really opened doors to those who promised to introduce potential donors?
Step # 11 (10:00-11:00): Analyze your data. What you have learned to improve future each of the twelve steps of recovery cycle?
Step # 12: Write a concise analysis of his most recent cycle of recovery, but just go see you and a few more people. You will benefit from seeing in black and white exactly how it went. His collection cycle will be complete only when there is "full circle." Then, apply what they learned at the beginning of Your Next Step 1, Step # 1 (12:00 to 1:00).
Turn the fundraising cycle. Follow the 12 steps of recovery clock. Take off the jackpot!
Send comments and questions about fundraising Stephen Goldstein, a: trendsman@aol.com . Goldstein is the author of 30 Days to raise funds successfully (30 Days to Successful Fundraising) and www.fundraisingguru.blogspot.com #
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